Beatle in the Soup – Covent Garden to USA
Corporate mergers and takeovers are slowly surfacing as asset values look better after the recent economic stress. More deals will help the finances of banks and financial markets to get back on their feet.
Hain Celestial the owners of the Linda McCartney brand of ready meals and vegetarian sausages have just acquired the New Covent Garden Soup Company from Singapore Airport Terminal Services. (who? ed)
The brand story for New Covent Garden Soup Co is well told on Food Forum web site. The corporate ownership saga of 5 owners since the business first started in 1988 sees the UK brand moving to the USA for the first time. Hain Celestial now owns Linda McCartney and Daniels the makers of NCGSC soup.
Issues covered in the brand story include:
- The Company
- The Product
- About the design and development process
- The manufacture
- The marketing
- About issues and values
- Using NCGSC as a case study for branded food