Bon Brand

Celebrity Sells by Hamish Pringle , is a penetrating review of the complex world of modern marketing and the potential offered by subtle partnering with the right Celebrity.

Celebrity endorsement can enhance the value of a brand and speed up the ‘awareness raising phase’. A new product launch or young brand can earn a rapid market position but often at a cost.

Unlike a puppy a Celb may ‘just be for Christmas’ do not build a long term reliance on clay feet.